Music Magazine Proposal

Music Magazine Proposal

The main genre for my magazine is rock, but will be sub genre-red into other genres such as alternative, indie and also focusing on new bands as well and big artists. The reason i am having a wide genre is because it will increase the target audience for the magazine. The name of my magazine will be SIO, which stands for Set It Off. The meaning behind this is that music allows you to go crazy and have fun, meaning the magazine wants it to Set It Off and enjoy music.

The target audience of my magazine will be men and women and the main age group will be 16-25. The reason that i have chosen this age group is because it's at that age group where people try and find new music and also be interested in the bands themselves rather than just the music. As my magazine is based at non mainstream music listeners, my target audience will be more focused on the music and keeping up to date with the music rather than gossip. This is important for my music magazine because it will be a music orientated magazine rather than being a hybrid-genre combining gossip and music. The categorization for my target audience will be indie/alternative people meaning that they may not necessary be all about fitting into a crowd and would rather find there own voice. For example people who would read my magazine may want to be in bands themselves and try and get inspiration from the bands in my magazine, or they might just enjoy the kind of music because it might relate and speak to them. Also because of the bands that will be featured in my magazine, my target audience will be focused on going to smaller gigs and standing gigs to see there favorite bands. Also in terms of style, the target audience would normally dress to be individual rather than to be the same, also that it's not dressing. So for example with shoes, you would normally see people with Dr Martens or converse, this is important because it allows me to focus on those kind of things and then advertise them in my magazine.

The production company that i will be using is IPC media. The reason that i will be using this production company is because it's a British company therefore correlating with the magazine being printed in the UK. Another reason i will be choosing this production company is because it is has a large portfolio selling a large range of magazines which cover a wide range of audience and genres.

The features that i will be likely to include are reviews of albums and concerts. The reason that i will have this is because it will be a important convention that the audience expect to see in a music magazine. Another feature that i will have is a 'day in the life of...'. This will be a feature about a musician and will tell the audience about what they do in their lives, such as a day on tour or just daily life. The reason i have chosen to have this feature is because it allows readers to see what their favorite artists get up to. Another feature that i will include is a feedback page. This will let the reader write in about articles, also they can send it pictures of them with certain artists or other things like drawings. This will create audience participation with the reader as every letter that gets printed will also have a comment from someone on the production team. Also as a promotion for this section, there will be a letter of the week and the winner of this will receive a iTunes voucher. There will also be various articles about bands and artists, the biggest articles being about the cover star. The topics could vary for things such as tours, band splits, new albums etc. These articles will allow the reader to keep up to date with the bands. Something else that i could do is have a gig listings page, which will have every band that is touring at that time in alphabetical order and where they are playing and when.

The main way that my magazine will be distributed will be in print form. The reason that i will have it in print form is because it's something that the reader can keep and come back to at their own leisure. My magazine will be a weekly publication, it means that it will be the latest news from the week that they can read about. There will also be a website for the magazine. This will create a symbiotic relationship between the two media platforms to create a world around the magazine. The website will be able to release the latest news to the public when it comes out and then the print version can do a full article in the next issue. Another way i will distribute news will be through social networking such as Facebook and Twitter. The reason i will be using social networking is that looking at my research, most people use these sites so the magazine would be able to get through to people through that.

The cost of my magazine will be £1.75. The reason that it will cost this is because according to my research, most people would likely spend between £1-£2, so i feel that £1.75 would be be a good price for a glossy music publication. My unique selling point for my magazine is that it has a range of music, this is unique because it allows people with slightly different music tastes to connect through one magazine. This is also important because it will increase the target audience by covering a wide range of music.