Evaluation Question 6

Question 6: What kind of institutions might distribute your product?

The institution that I will be using is Bauer Media Group. I have chosen to have a different institution than NME because they will be my main competitor so I would try to steal their audience. My magazine would be published weekly, this making more competition between NME and my magazine. The price therefore will be cheaper than a monthly magazine that focuses more on the quality.





The ways that I give my audience chance to access the brand is on my front cover I have social networking apps that are available such as Facebook, Twitter and YouTube. I also have the website on my front cover. This will create a symbiotic relationship because it then creates a world around the magazine that people can get involved in. Also because my target age group use social networking more, It means that it would be useful to have them for updating the audience. Also because social networking is so easy to do, it will a quick way to access information. This will increase the audience loyalty because they can get there information through various ways.

The other ways I could share my product other than social networking is having a music channel. The music channel would have things such as this weeks top 10 songs, features on bands that shows there top songs and other features like 50 funny music videos. This will increase the target audience because it allows them to access their favourite music while they are whatching TV, it also creates another part of a world that the magazine is. Also I could have a radio station  that would be able to stream from any part of the UK. The reason I would do this is it would create loyal readers that would be able to listen to their favourite station if there in the house or out.

Another way that I will be able to promote my product is through merchendising. This will be useful to distributing my product because if people see the product then they will want to know what its about. So my examples are using t-shirts, mugs and headphones. I have used these examples because they are the most common merchendise product that people can get easily and can use all the time.